Guerrilla Marketing, 4th edition
By:Jay Conrad Levinson
Published on 2007-05-22 by Houghton Mifflin Harcourt
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.
This Book was ranked at 17 by Google Books for keyword e myth mastery the seven essential disciplines for building a world class company.
Book ID of Guerrilla Marketing, 4th edition's Books is UqXLxndm2oUC, Book which was written byJay Conrad Levinsonhave ETAG "gR4Sao6imUM"
Book which was published by Houghton Mifflin Harcourt since 2007-05-22 have ISBNs, ISBN 13 Code is 9780547347660 and ISBN 10 Code is 0547347669
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Book which have "384 Pages" is Printed at BOOK under CategoryBusiness and Economics
This Book was rated by 11 Raters and have average rate at "4.5"
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Book was written in en
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