How Posters Work

How Posters Work
By:Ellen Lupton,Caitlin Condell,Gail Davidson
Published on 2015-05-26 by Cooper Hewitt

How Posters Work is more than a standard exhibition catalogue. Conceived as a useful and illuminating primer in visual thinking, it explores principles of design through a range of historical and contemporary works, uncovering ideas relevant not just to the design of posters but to 2D design more generally. How Posters Work has a unique focus on visual language. Rather than provide a history of the genre or a compilation of collectibles, the book is organized around active design principles. Concepts such as Simplify, Focus the eye, Exploit the diagonal, Reverse expectations, and Say two things at once are illustrated with a diverse range of posters, from avant-garde classics and rarely seen international works to contemporary pieces by todays leading graphic designers. Illustrated with over 150 works from the collection of Cooper Hewitt, Smithsonian Design Museum, How Posters Work provides a stunning education in seeing and making, demonstrating how some of the worlds most creative designers have mobilized principles of layout, composition, psychology, and rhetoric to produce powerful acts of visual communication

This Book was ranked at 33 by Google Books for keyword the complete guide to digital type creative use of typography in the digital arts.

Book ID of How Posters Work's Books is 9WHRrQEACAAJ, Book which was written byEllen Lupton,Caitlin Condell,Gail Davidsonhave ETAG "tPWkag9KfX4"

Book which was published by Cooper Hewitt since 2015-05-26 have ISBNs, ISBN 13 Code is 9780910503822 and ISBN 10 Code is 0910503826

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