Designing Brand Identity

Designing Brand Identity
By:Alina Wheeler
Published on 2012-10-11 by John Wiley & Sons

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

This Book was ranked at 2 by Google Books for keyword the complete guide to digital type creative use of typography in the digital arts.

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Book which was published by John Wiley & Sons since 2012-10-11 have ISBNs, ISBN 13 Code is 9781118418741 and ISBN 10 Code is 1118418743

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