Advertising Design and Typography
By:Alex W. White
Published on 2010-09-21 by Simon and Schuster
The most comprehensive overview of advertising design strategies on the market today! This unique, comprehensive overview of advertising design strategies, written by a best-selling, award-winning designer, will help students and professionals in advertising, design, and typography understand and use persuasive visual messaging. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type and image relationships are covered in depth. Readers will also learn how print design compares to television, web, and interactive design, and how to apply each style to create persuasive designs. The extensive section on typography offers essential information on how readers perceive type, typographic history, principles, and practice. Helpful appendices include an extensive glossary, bibliography, and art director’s checklist. Complete with more than 1,500 examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography is a groundbreaking book that will train the reader’s mind to see more accurately and more critically—ultimately changing the way designers think and develop visual ideas. • Best-selling design author has unique philosophy and expertise • 1,500 full-color illustrations showcase outstanding advertising design from around the world • Unique comparisons of print, web, TV and other campaigns—which techniques work best? • Ideas for forging corporate identity through advertising Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
This Book was ranked at 28 by Google Books for keyword the complete guide to digital type creative use of typography in the digital arts.
Book ID of Advertising Design and Typography's Books is GP8jAgAAQBAJ, Book which was written byAlex W. Whitehave ETAG "+iPHrz/HjCU"
Book which was published by Simon and Schuster since 2010-09-21 have ISBNs, ISBN 13 Code is 9781581158205 and ISBN 10 Code is 1581158203
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Book which have "224 Pages" is Printed at BOOK under CategoryDesign
This Book was rated by 1 Raters and have average rate at "5.0"
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