A Smile in the Mind

A Smile in the Mind
By:Beryl McAlhone,David Stuart
Published on 1998-08-13 by Phaidon

An exploration of humour, irony and playfulness in graphic design. This book explores so-called 'witty thinking' - arguably the most entertaining area of graphic design. Witty thinking is playfulness with ideas, words playing against images, and unexpected connections prompting new insights. It is clever thinking, not funny drawing. A Smile in the Mind analyses the intricate thought processes behind the apparently forward images. It shows how to make the case for witty solutions and, through a series of in-depth interviews with the world's top designers, suggests how to get inspiration. Gathering together the best examples of graphic wit over the past three decades, this book includes work from over 300 designers in the USA, Britain, Europe and Japan. Written with insight and a subtle lightness of touch, it offers designers a friendly read, a helpful sourcebook and a dynamic trigger for ideas.

This Book was ranked at 17 by Google Books for keyword the complete guide to digital type creative use of typography in the digital arts.

Book ID of A Smile in the Mind's Books is bndQAAAAMAAJ, Book which was written byBeryl McAlhone,David Stuarthave ETAG "Lz2VoaWuoZM"

Book which was published by Phaidon since 1998-08-13 have ISBNs, ISBN 13 Code is and ISBN 10 Code is

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