Logo Design Love

Logo Design Love
By:David Airey
Published on 2009-12-20 by New Riders

There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last

This Book was ranked at 6 by Google Books for keyword the complete guide to digital type creative use of typography in the digital arts.

Book ID of Logo Design Love's Books is LxxWFJzSgpIC, Book which was written byDavid Aireyhave ETAG "uPkV6UOsMVA"

Book which was published by New Riders since 2009-12-20 have ISBNs, ISBN 13 Code is 9780321702722 and ISBN 10 Code is 0321702727

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Book which have "216 Pages" is Printed at BOOK under CategoryComputers

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