Go Glocal: The Definitive Guide to Success in Entering International Markets
By:Craig Maginness
Published on 2018-04-11 by Lioncrest Publishing
Taking your business into a foreign market can be risky. If a company wants to hit it big internationally, they need to think globally and act locally. As global operations strategist Craig Maginness says, go |glocal.| In Go Glocal, Craig lays out the framework businesses need to succeed when entering a foreign market, explaining why it's important to be proactive when deciding where to take your company. Craig breaks down how to prepare your organization for success in a new country, discussing critical issues including whether your value proposition will translate to a new cultural context, why relationships are more important than contracts and how to establish and nurture profitable ones, and what vehicle for going international might work best for your business. If you want the risk of entering a foreign market to pay off and your business to flourish, go glocal.
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Book ID of Go Glocal: The Definitive Guide to Success in Entering International Markets's Books is XvPitQEACAAJ, Book which was written byCraig Maginnesshave ETAG "NHi7CG7Pn68"
Book which was published by Lioncrest Publishing since 2018-04-11 have ISBNs, ISBN 13 Code is 9781544510330 and ISBN 10 Code is 1544510330
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