Trump University Marketing 101
By:Don Sexton
Published on 2006-06-27 by John Wiley & Sons
Trump University Marketing 101 combines the biggest name in business with the 40-year teaching experience of one of the most well-known marketing thinkers in academia. Without an MBA in marketing, how can today’s entrepreneurs and business owners stay on top of what’s happening in marketing? How can they find the best new ideas and avoid those tactics that don’t work or just lead to trouble? Trump University Marketing 101 presents all the basics of a marketing MBA. Each chapter focuses on one key marketing idea and explores it in a straightforward, non-academic manner with exercises and examples that show the idea in action. But more than basic instruction, Sexton also includes his own methodologies for making vital marketing decisions–the same methodologies major corporations pay top-dollar to have him teach their employees. Don Sexton is Professor of Business at Columbia University and principle of The Arrow Group, Ltd.®, a marketing consulting and training firm whose clients have included GE, Citigroup, IBM, and Pfizer, among many others. He has taught at Columbia for more than 35 years, is a recipient of the Business School’s Distinguished Teaching Award, and has written numerous articles on marketing and branding issues. He is often quoted in prominent media such as The New York Times, Business Week, and Beijing’s China Economic Daily.
This Book was ranked at 7 by Google Books for keyword e myth mastery the seven essential disciplines for building a world class company.
Book ID of Trump University Marketing 101's Books is X0xYFXHuadUC, Book which was written byDon Sextonhave ETAG "8v4UNDyw1lM"
Book which was published by John Wiley & Sons since 2006-06-27 have ISBNs, ISBN 13 Code is 9780470055830 and ISBN 10 Code is 0470055839
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "256 Pages" is Printed at BOOK under CategoryBusiness and Economics
This Book was rated by 1 Raters and have average rate at "4.0"
This eBook Maturity (Adult Book) status is NOT_MATURE
Book was written in en
eBook Version Availability Status at PDF is true and in ePub is false
Book Preview
Tidak ada komentar:
Posting Komentar